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Jumbo Launches 'Healthier' Cakes Range For Children

Published on May 12 2016 11:15 AM in Private Label tagged: Trending Posts / Jumbo / Netherlands / Poffertjes

Jumbo Launches 'Healthier' Cakes Range For Children

Dutch supermarket group Jumbo has launched a new series of fruit cakes which contain as much as 40% fruit, which are aimed at children.

The 'Fruit Poffertjes' range contain only natural sugars, and are available in apple and raisin flavour and banana flavour. They are also a source of fibre and contain less saturated fat than other snacks.

In a statement, Jumbo said that it was launching the new products in order to assist with childrens' recommended daily intake of fruit. The cakes come in a 24 pack that is priced at €1.89.

The Netherlands has one of the lowest levels of childhood obesity in Europe.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

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