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Jumbo Revamps Fruit And Vegetables Assortment

Published on Apr 12 2019 11:00 AM in Private Label tagged: Trending Posts / Jumbo / Sustainability / Healthy Diet

Dutch retailer Jumbo has announced that it has revamped its fruit and vegetables assortment to encourage customers to include more greens in their diet.

In the coming weeks, the retailer will introduce more than 100 new products that will offer customers a wide range of healthy choices.

A Range Of Options

Jumbo will expand its salad range to include Buddha bowls, snack salads, and toppings, so that customers can easily toss up a salad of their choice.

It will also offer cooked vegetables, carrot noodles, pumpkin lasagna, and cauliflower rice.

It plans to introduce cooking vegetables under the label 'Kies & Mix', which will allow customers to add several vegetables to their meals.

Single packs of snack vegetables like bell pepper, celery, carrot, and cauliflower will also be available.

Fruit-Based Snacks

The retailer will also launch a 'Fruit Snacking' shelf that will offer responsible alternatives to sweets.

This will include vegan fruit gums, fruit strips, and fruit chips, that are made of dried fruit and do not contain any flavours, colours or added sugars.

Sustainable Packaging

Jumbo has also directed efforts to make the packaging of the new range of products more sustainable.

It has replaced the cardboard packaging around salad bowls with a printed closing foil. The move is expected to save around 175,000 kilograms of cardboard.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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