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Kaufland Adds New Brand To Its Private-Label Assortment

Published on Sep 4 2019 1:40 PM in Private Label tagged: Trending Posts / Germany / Kaufland / K-Favourites

Kaufland Adds New Brand To Its Private-Label Assortment

Kaufland has announced that it has launched a new line of value-added, private-label food items under the branding 'K-Favourites'.

The product offering comprises around 160 items, including pasta, meat, confectionery, snacks, dairy and delicatessen SKUs.

"With K-Favourites, we have developed a quality brand that offers clear added value for our customers – such as exceptional ingredients, a special production location or a long maturation period," said Rüdiger Lukesch, managing director of Kaufland Eigenmarken International.

The Product Range

Products in the range include basil halloumi from Cyprus, cold-smoked tuna with horseradish wasabi cream, and Fairtrade-certified chocolate almonds with hazelnut nougat from Piedmont.

Stefan Hüttemeister, managing director of international brand management at Kaufland, explained, "When developing the K-Favourites brand, we placed great value on innovative, high-quality design and clear communication of the added value directly on the packaging. [...] Private labels are now more than just a remake from A-brands, with the top products from K-Favourites, we are going our own way."

The new line also includes pet food and hygiene products, Kaufland added.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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