Private Label - Kesko

European Private Label Awards 2024 – Winners Announced

Retailers from Germany, Italy, France, Spain, Denmark, Finland, Norway, Belgium, the Netherlands, the United Kingdom and Central and Eastern Europe have be...

More K Group Shoppers Opt For Store Brands, Survey Unveils

More than half of K Group customers (62%) in Finland said they would buy more of the store's own-brand products, new data from the retailer's K-Barometer s...

Kesko To Launch Mulled Wine Made From Discarded Apples

Finland's Kesko is to launch mulled wine (glögi) made with discarded raw materials that would otherwise end up in waste. The product is designed on...

The Private Label Issue – Kesko

As part of ESM's annual Private Label Issue, we spoke to Elina Suuriniemi, planning manager at Finnish retailer Kesko, about how the prolonged closure of t...

The Private Label Issue – Kesko

In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including chatting to Teemu Nieminen at Finnis...

Finland's K-Group To Move To 100% Certified Cocoa In Private Label Products

All private label chocolate confectionery, cocoa drinks and chocolate baking products offered by Finland's K-Group will switch to 100% certified cocoa by t...

Lenta Commences Sale Of Pirkka Branded Products In Stores

Following its purchase of 11 hypermarkets operated by Finnish retailer Kesko in 2016, Lenta has announced that it will commence offering Kesko’s Pirk...

Finland's Kesko Reduces Salt Content In Own-Brand Bread Rolls

Finnish retailer Kesko has reduced the salt content in its private label Pirkka Little Wolf oatmeal bread rolls. As the product is marketed to young peo...

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Finland's Kesko Commits To Using Responsibly-Produced Soy

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