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Private Label

Own-Label Driving Supermarket Sales Growth In UK: Kantar Worldpanel

Kantar Worldpanel has said that private label sales are a 'major source of growth' for UK retailers, with own-brand sales in Britain's ten biggest retailers up 6.0% in the 12-week period to 21 May.

This is in compared to branded products, which saw sales rise by 0.6% over the same period, the research firm said.

Retail Winners

Among the private label success stories over the period were Asda's recently-revamped 'Farm Stores' range, which "helped increase sales of the grocer’s cheapest private label tier by over 20% year on year," said Chris Hayward, consumer specialist at Kantar Worldpanel.

More than 9.2 million households bought Asda value own label products during the past 12 weeks: one million more than last year, according to Kantar Worldpanel.

Elsewhere, Morrisons 'The Best' range has been "key to the retailer's success', according to Hayward, with "ales up by over a third on last year as nearly 800,000 additional shoppers chose products from the line during the past 12 weeks."

At The Co-operative,  which grew sales by 1.5% in the period, premium own-label sales were a core driver - sales of its ‘Irresistible’ range were up 33.7% year on year.

The latest Kantar Worldpanel market share figures for the period indicate that all ten of the UK's largest supermarkets saw sales rise, with Aldi (+19.8%), Lidl (+18.3%), Ocado (+9.4%) and Iceland (+8.6%) seeing the largest gains.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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