Lidl Germany has announced that it has acquired an animal-welfare seal, 'Für Mehr Tierschutz' ('for improvement of animal welfare'), for its private-label fresh milk in Bavaria.
From January 2017, ‘Ein Gutes Stück Bayern’ (literally, 'a good piece of Bavaria') fresh milk will be its first regional dairy product to carry the premium animal-protection seal, issued by the German Animal Protection Association.
"We are delighted that Lidl is our first partner to confirm the collaboration, and that it has already launched its first product under our premium animal-protection label, 'Für Mehr Tierschutz.’ It will enable customers to make a conscious decision to opt for greater animal welfare," said Thomas Schröder, president of the German Animal Protection Association (Deutschen Tierschutzbund).
Jan Bock, purchasing manager for Lidl Deutschland, added, "For us, acting responsibly towards people and the environment includes a greater effort towards the protection of animals. The ‘Ein Gutes Stück Bayern’ dairy products stand for animal welfare and sustainability, and we are pleased that our efforts are now visible through the premium Tierschutz seal."
German discounters Aldi Nord and Aldi Süd previously acquired the animal-welfare seal for a range of milk-based drinks.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up for ESM: The European Supermarket Magazine.