Lidl Rolls Out Private Label Clothing Lines In France
Discounter Lidl is to launch its private label clothing lines Livergy and Esmara in France.
The apparel brands, which are already available through Lidl Germany, will go on sale on 18 May for a limited time, on a while-stocks-last basis. It is possible the retailer is using this as a test to assess the products' suitability to the French market on a longer-term basis.
Men's And Women's Fashion
The private label lines in question cater to both men and women, and all their individual products retail at under €10. Among these are tops, shorts, trousers and shirts.
In a press release the German chain said that the clothing is all made from light material, making it ideal for the summer period.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine