Lidl Switzerland Criticised Over 'Unsustainable' Olive Oil Price Positioning
The International Olive Foundation (IOF) has submitted a complaint to the Schweizerischen Lauterkeitskommission (Swiss Fairness Commission) over Lidl's pricing strategy for its Primadonna olive oil.
In a statement, the IOF said that the discounter's current marketing message on Swiss media channels is that it is 'offering sustainable products at fair prices'.
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