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Lidl Switzerland Criticised Over 'Unsustainable' Olive Oil Price Positioning

Published on Jul 11 2019 7:00 AM in Private Label tagged: Trending Posts / olive oil / Lidl Switzerland / Paywall / World News / International Olive Foundation

Lidl Switzerland Criticised Over 'Unsustainable' Olive Oil Price Positioning

The International Olive Foundation (IOF) has submitted a complaint to the Schweizerischen Lauterkeitskommission (Swiss Fairness Commission) over Lidl's pricing strategy for its Primadonna olive oil.

In a statement, the IOF said that the discounter's current marketing message on Swiss media channels is that it is 'offering sustainable products at fair prices'.

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