Private Label

Lidl's Private Label Rated 'Best In Germany'

Share this article

Lidl's private label selection has been rated the 'best quality' available on the German market, according to statistics recently published by digital consumer magazine Vergleich.org.

Based on the results of 60 assessments carried out by Vergleich in conjunction with Stiftung Warentest, Lidl was rated best, with the discounter receiving a score of 2.49 - the lower the score the better. Aldi Nord scored 2.56 to place second, and Rewe (2,61) came third.

Other retailer scores included 2.62 for Penny, 2.66 for Edeka, 2.78 for Aldi Sued, 2.90 for Netto and 2.99 for Real.

According to Nielsen data, the market share of private label products sold in German supermarkets has increased since 2009 by more than 6%.

"Currently, the figure is more than 34% - and if you believe the forecasts, it will continue to grow strongly," said Vergleich.org.

© 2015 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2022. All rights reserved. Developed by Square1 and powered by PublisherPlus.com