The 2017 nominees of the Marques Associées Distribution Event (M.A.D.E) Awards for excellence in private label have been announced.
The awards 'detect trends and reward innovative know-how in line with consumer expectations and the requirements of the various distribution networks', according to organisers.
Categories include Co-Creation, Design, Nutrition, Natural, Origin, Epicure, and Usage. The pre-jury met in February to select the best 24 innovations out of 130 possible candidates.
A panel comprised of 13 experts will select the winners, who will be revealed in Paris on 28 and 29 March.
For the first time, M.A.D.E. will feature the 'Best of M.A.D.E.' excellence award for the most outstanding product.
This premier title will be bestowed after a live kitchen test at the exhibition.
The M.A.D.E exposition brings together buyers, influencers, consumers, and product developers from distribution systems and new-concept stores in France and abroad.
It will feature 500 food and non-food manufacturers, divided into fresh, grocery, frozen, and non-food sectors. Five thousand visitors are expected from around the world.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. Click subscribe to sign up to ESM: The European Supermarket Magazine.
