Migros' 'I Am' Launches New Deodorant

Swiss retailer Migros' 'I Am' private label brand has developed a new antiperspirant product with microtalc to reduce sweat and body odour.

I Am Deo Talc & Protection antiperspirant is available as aerosol-spray and as a roll-on in Migros stores.

Migros says that both the spray and the roll-on guarantee 48 hours of protection, a dry skin and a natural scent. No alcohol is included in either product.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.