Migros Looks East, Acquires Korean Beauty Firm
Mibelle, which is part of the Swiss-based Migros Group of companies, has announced the acquisition of Korean cosmetics brand Gowoonsesang.
The acquisition will allow the Swiss group to secure its expansion in Asian markets, with Korea being the eighth-largest personal-care market in the world.
Mibelle is Migros's personal-care operation, comprised of Ondal, in France (a former P&G-owned business specialising in high-end fragrance), Mibelle Ltd, in the UK, and Mifa AG.
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