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Migros Trials Alnatura Organic PL Products

Published on Feb 18 2013 4:47 PM in Private Label

Migros Trials Alnatura Organic PL Products

Swiss retailer Migros is trialling some 400 organic products from the Alnatura organic private label in three of its stores. The German brand has partnered with the co-operative retailer for its Alnatura- Migros organic supermarket in Zürich.

The SKUs are mainly food items although they will sold at a higher price than in Germany due to Swiss import charges. The Alnatura-Migros store opened by Migros Zürich in August of last year has apparently not been as successful as expected but there are plans to open another six Migros-Alnatura organic supermarkets in the future, with other branches of the co-operative looking at the concept. (18 Feb)

© 2013 - ESM: European Supermarket Magazine by Kevin Kelly

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