French retailer Monoprix has begun a publicity campaign pushing its private-label health and beauty products, including its 200 own-label make-up items, LSA reports.
The advertising operation, which commenced on 17 June, will run on various media until 28 June. It places particular emphasis on cosmetic products suitable for the summer period – both branded and of its own label, Monop’beauty.
The theme of summer features in the promotional material on billboards, posters and social media. It is holding contests that will allow its shoppers to win Monoprix vouchers.
Furthermore, those in possession of a Monoprix loyalty card will be given exclusive offers from the retailer's private-label make-up line, Monop'make.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly.
