Private Label

Netto Marken-Discount's Own-Brand Tuna Fillet Range Earns MSC Certification

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Netto Marken-Discount's private-label canned tuna fillet range, sold under the Dreimaster banner, has acquired MSC (Marine Stewardship Council) certification.

The MSC certification ensures that the product uses tuna from certified, eco-friendly fisheries which do not engage in overfishing.

In addition, the product has also acquired a certification from the WWF and features the WWF 'panda' logo.

The logo is awarded to products that meet WWF-recognised standards for sustainability.

Presently, the retailer sources more than 80% of its private-label fish from sustainable sources.

The retailer has rolled out Dreimaster tuna fillet range with MSC seal and WWF panda logo across all Netto Market-Discount outlets in Germany.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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