A webcast on the potential growth drivers in private label has concluded that private label growth will significantly hamper the growth of B-brands in the UK retail sector, and in some cases, lead to them being removed from the shelves. The webcast, 'Private label growth drivers for 2012 and beyond', was hosted by Planet Retail and Trace One.
According to Planet Retail, the current own-brand penetration in the UK is 41 per cent, which could grow to 43 per cent next year, as a result of increased variation in the PL market and new PL product launches.
Super-premium ranges, an increased number of regional products, the establishment of PL 'brand credentials' and more attractive packaging were all facets that will become more prevalent as private label increases market share, the webcast noted. Tesco are seen to be at the forefront of new product development; last month, the company unveiled a new private label ice-cream, Chockablok. (14 July)
© 2011 - ESM: European Supermarket Magazine
