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Private Label

Private Label Continuing To Rise

By square1
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Private Label Continuing To Rise

Data compiled by Nielsen for the 2014 International Private Label Yearbook demonstrates strong growth of private label across Europe.

Of the 20 countries studied by Nielsen in 2013, 16 posted volume market-share gains. The biggest percentage increases were made by Sweden (+5.1 points), Finland (+4 points), Poland (+3.1 points) and Slovakia (+2.7 points).

Sweden, Finland and the Czech Republic passed the 30-per-cent mark for the first time, and the number of countries achieving this has been rising steadily: in 2011, only ten countries reached the mark, but in 2012, the number rose to 12.

Spain and Switzerland are the two European countries in which private-label sales account for more than half of products sold (51 per cent and 53 per cent, respectively). In the UK and Portugal, it is 45 per cent, 44 per cent in Germany, 41 per cent in Belgium, and 40 per cent in Austria.

Market share for private-label products also posted gains in Denmark, Norway, Hungary, Turkey and Italy.

© 2014 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.

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