Private-Label Market Share Hitting Highs Across Europe: PLMA
Representative body Private Label Manufacturers Association (PLMA) has announced that retailer brands are consistently growing in market share across Europe.
The PLMA’s 2018 International Private Label Yearbook has tracked 19 countries and found that 2017 market share for private label increased in 12 of the countries analysed. The market share for private label is now at 30% or above in 17 countries, the company said in a release.
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