German discounter Lidl is celebrating ten years in Croatia with preliminary results that indicate growth in all segments during 2015.
Lidl currently has 89 stores in the country, and with another ten to 15, it will reach its optimum size, according to the president of the board of Lidl Hrvatska, Boris Lozić.
The focus in the coming period will be on private label, which already accounts for 85 per cent of Lidl Hrvatska’s portfolio.
The private-label brands have so far been well received by the estimated one million customers who visit Lidl’s Croatian stores weekly.
The retailer has just published the results of an Ipsos survey of its private-label products, based on a blind-test methodology.
The results showed that 73 per cent of respondents rated Lidl’s food and non-food private-label brands as very good or excellent.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
