The market share of private label rose by 10% between 2009 and 2013 in Spain, to now stand at 41%, a share which is only bettered by Switzerland.
In addition, 45% of consumers are seeking more discounts and offers at supermarkets and hypermarkets, while 81% of consumers believe that prices for everyday goods have risen over the past number of years.
The statistics were revealed at the Research on National Brand & Private Label Marketing Conference (NB&PL), which took place in Barcelona last week.
Among the speakers at the event were Gema Aguiló, CGD Retailers Director at IRI Worldwide in Spain, who discussed 'The new retail scenario in Spain: National brands are back as Private label slows down', and Xavier Cros, Shopper & Retail Knowledge Director of AECOC, who analyzed 'Shopper radiography in Spain: how do we buy in mass market?'.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones.
