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Rewe Group Expands Private-Label Online Assortment

Published on Nov 25 2019 2:20 PM in Private Label tagged: Trending Posts / Germany / Rewe / Online Assortment

Rewe Group Expands Private-Label Online Assortment

Germany's Rewe Group has announced that it has added a wide range of private label products to its parcel service.

Customers can now order a wide range of private label products, bestsellers, and promotional items online, and opt for home delivery.

In the food category, it now offers products under the Rewe Bio, Rewe Beste Wahl, Rewe Feine Welt, Rewe Frei von, and Ja! brands.

'Best Shopping Experience'

"We are constantly further developing our digital offering in order to always offer our customers the best shopping experience," added Dr Daniel Koch, head of parcel business at Rewe digital.

The non-food segment offers toiletries, cosmetics, kitchen, and household goods.

The service does not require a minimum order value and customers can also return the products without any charges, the retailer added.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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