Private Label

Selex Introduces New Private Label Line For Vegetarians & Vegans

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Italy’s third largest retail consortium, Selex, has introduced a new private label line dedicated to vegetarian and vegan consumers.

The range has been developed to 'meet emerging consumer trends', the company said in a statement, and includes an assortment of seeds and many new varieties of dried vegetables, in addition to dry and dehydrated fruits.

Vegetarians And Vegans

The 'Vegetale 100% Selex' range targets consumers who follow a vegetarian or vegan diet, and also includes soy based ice-cream, soybean burgers (fresh and frozen), natural tofu, and soy sauces.

Organic seed products features in the range include sunflower, flax, poppy, sesame, seed oil, chia and pumpkin.

The launch of new product lines goes hand in hand with Selex's restyling of its private label assortment.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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