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Private Label

Selex Private Label Wine Sales Up By 17% In 2016

By Branislav Pekic
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Selex Private Label Wine Sales Up By 17% In 2016

Italy’s Selex Group has reported a 17% growth in sales of its private label wines in 2016.

Turnover surpassed €11 million, with 3 million bottles sold. This represents a 14% growth in volume.

Citing Vinitaly data, Selex claim the results are positive when compared to the overall performance of the market, where sales last year grew by 2.7% in volume and by 4.4% in value.

Within the Le Vie dell’Uva private label line, which includes 62 wines, the largest growth was seen in sparkling wines (+40%) with prosecco leading the field.

Classic wines also sold well, in particular those wines belonging to the line dedicated to regional winemaking, which registered a 24% growth in sales.

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This year, Le Vie dell’Uva plans to introduce five or six 'bio wines' to its line.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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