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Sodiaal Sells Private Label Yéo Frais Yoghurt

Published on Jan 28 2017 2:00 PM in Private Label tagged: Trending Posts / Yoghurt / Sodiaal / Maîtres Laitiers du Cotentin

Sodiaal Sells Private Label Yéo Frais Yoghurt

French agrifood cooperative Sodiaal has offloaded its private label yoghurt company Yéo Frais to a dairy cooperative from Normandy, has reported.

Maîtres Laitiers du Cotentin said in a press release that it had purchased Yéo Frais in a deal that was signed on 22 November 2016. The acquisition will allow the company to ‘reassert itself in the private label market.’

It will also afford the company the opportunity to ‘diversify itself in terms of goat’s milk and sheep milk products.’

The Yéo Frais production site is in Toulouse, where it employs 180 people. A ‘unanimous and favourable’ agreement was reached to transfer the former Sodiaal employees to Maîtres Laitiers on 6 December 2016.

Maîtres Laitiers du Cotentin’s 2015 turnover was €1.7 billion.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine


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