Spar Austria has launched a new range of superfood 'rainbow' juices under its 'Spar Enjoy' private label brand, with six different varieties.
The fruit and vegetable drinks contain ingredients such as wheat grass, green cabbage, acerola cherry, turmeric, ginger, raspberry, cranberry, and goji berry. There is also a pure coconut water drink.
Superfood Trend
Spar says that these ingredients are becoming more popular in cereals, smoothies and desserts, due to their low calorie content, and high amounts of vitamins and fibre.
The juices are cold-pressed, using a high pressure process, which gently preserves vitamins, nutrients, and the natural fruit flavours. The range is now available in all Spar, Eurospar, and Interspar markets in Austria.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
