Spar Ireland Launches Better Choices Kids Range
Spar Ireland has extended its 'Better Choices' offering to include a children's range, entitled, Better Choices Kids.
The initiative will see the retailer offer meal options at appropriate sizes for children, providing a choice of a roll or wrap, a yoghurt or piece of fruit and a bottle of Spar water for €3.50.
The focus of the new kids range is to emphasise the need for healthy eating and nutrition in children’s diets, while also catering for dietary needs such as: gluten-free; high protein and low fat products.
Spar Ireland teamed up with dietician Ellen Roche to create the new Better Choices range, to offer a healthier alternative to traditional food-on-the-go offerings.
Model and mother-of-two Claudine Keane officially launched the Better Choices Kids range for Spar, saying: “I am delighted to launch the Spar Better Choices Kids initiative. As a family we are always on the move and when we come back to Ireland, it’s important to be able to provide the boys with nutritious snacks be it for breakfast, lunch or on-the-go. I am thrilled to see that Spar now has this covered.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.