Spar Launches New Locally Produced Private-Label Line In Croatia
The Croatian arm of Spar has launched Vrtovi Hrvatske, a new private-label line intended to promote 100% locally sourced products.
Thirty small and medium-sized domestic suppliers are involved in the project, and Spar Hrvatska plans to include as many family farms as possible in this new product line.
Fruit and vegetables in the range, for example, are sourced from the regions surrounding Virovitica, Vinkovci, Bjelovar, Čazme, Varaždin, Zagreb and Zadar, as well as the Neretva and Vrgorac valleys.
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