Supermarket chain Spar has unveiled the first of its new pop-up formats in the Dutch city of Delft.
It's a unique new venture in the grocery retail industry, as it will focus purely on pushing Spar's own-label ranges.
It is currently located in a former free record shop, and will remain there for the next four weeks, according to industry website Retail Detail.
"Our brand has recently received a new and fresh design and we are proud of the quality of those products," said Susanne Kroon, commercial director at Spar Levensmiddelenkrant. "We want to provide a platform through this pop-up store for our own label brands.
"We want to show that Spar City, with an attractive formula, is back on the streets in various cities."
© 2014 - European Supermarket Magazine by Enda Dowling
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