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Store Brands Accounting For 40 Per Cent Of Sales

Published on May 30 2012 7:16 PM in Private Label

Store Brands Accounting For 40 Per Cent Of Sales

Latest Nielsen research carried out for PLMA’s 2012 International Yearbook has revealed that private label’s market share rose in almost all of the 20 countries monitored by Nielsen for the publication of the book. Store brands now make up over 40 per cent of the products sold in six countries.

There were significant market share increases over a 12-year period in France, Germany, The Netherlands, Italy and Belgium. In Spain alone, the market share of own-brand products rose from 20 per cent in 1999 to 44 per cent last year.

Online retailing is entering a period of dynamic growth, said Richard Wallace, business analyst for IGD, at the PLMA seminar. He added that Internet retailing could have a big impact on the sales of private label grocery products. (31 May) 

© 2012 ESM: European Supermarket Magazine

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