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Tesco Expands Everyday Value Range To Frozen

Published on Sep 27 2012 10:35 AM in Private Label

Tesco Expands Everyday Value Range To Frozen

Tesco's entry-level own label range is set to expand into the frozen category. The Everyday Value range will see the addition of 100 frozen products, the UK retailer told just-food.

Products to be launched under the label include Everyday Value spaghetti bolognese, cottage pie and beef lasagne, available for £1 each, and frozen desserts, such as ice cream cones and apple pie.

There is also to be a surge in the number of branded frozen products offered by Tesco as it adds "hundreds" of new products. (27 Sept)

© 2012 - ESM: European Supermarket

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