Tesco Expands Everyday Value Range To Frozen
Published on Sep 27 2012 10:35 AM in Private Label
Tesco's entry-level own label range is set to expand into the frozen category. The Everyday Value range will see the addition of 100 frozen products, the UK retailer told just-food.
Products to be launched under the label include Everyday Value spaghetti bolognese, cottage pie and beef lasagne, available for £1 each, and frozen desserts, such as ice cream cones and apple pie.
There is also to be a surge in the number of branded frozen products offered by Tesco as it adds "hundreds" of new products. (27 Sept)
© 2012 - ESM: European Supermarket