Tesco Finest Unveils Stylish New Look For Chocolate Bars
Published on Sep 9 2013 9:55 AM in Private Label
Tesco has begun roll-out of a stylish new look for the chocolate bars in its premium private label range Tesco Finest.
Parker Williams is behind the design of the new range of 12 bars, but neither Tesco nor Parker Williams could confirm if the design agency had worked on any other products in the private label range, which is to be rebranded in the coming months.
Each chocolate bar variety has been designed to reflect ‘artisan qualities’ of the products, which have been developed by chocolatiers with over 60 years experience.
The illustrations show ‘the character, origin or unique flavours associated with each type of chocolate,’ says Parker Williams.
"Eclectic typography helps to express the care and consideration taken with each recipe while embossing on the labels and foil blocking on the Finest brand marque demonstrate the real attention to detail. They are wonderfully collectable," Tamara Williams, creative planner at Parker Williams said.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney