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Private Label

Tesco Showcases Private-Label Christmas Ranges In Its Biggest Ever In-Store Tasting

British supermarket Tesco is showcasing the quality of its Christmas food offering by launching its biggest ever product-tasting campaign.

The tasting, which will run to Christmas, includes a range of Christmas private-label products available for tasting at 600 of its Superstore and Extra stores across the UK.

As part of the campaign, 270 of Tesco’s Extra stores and Superstores will host a Christmas Food Festival, offering samples of own-brand products across Tesco’s entire Christmas range through themed displays.

According to the retailer, key own-label products available for tasting during the campaign include Tesco’s range of party food, which has been specially designed to cook all at the same temperature, Tesco finest prosecco and elderberry crisps, and Tesco FreeFrom profiteroles – made with the retailers’ first gluten-free choux-pastry.

Speaking on the new private-label tasting campaign, Jason Tarry, chief product officer at Tesco said: “We’re very proud of the quality of our Christmas food range this year so we wanted to help our customers to try some of the amazing new products we’ve developed. Buying something new can sometimes feel like a risk, especially if you’re entertaining guests, so we hope the tastings will help our customers to find exciting new products to enjoy.”

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