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Private Label

Tuna With A Twist – Smoked Tuna TRATA Showcased At PLMA New Product Expo 2017

KONVA's Smoked Tuna TRATA will be showcased at the New Product Expo at this year's PLMA World of Private Label show in Amsterdam. This unique distinction confirms KONVA's expert know-how when it comes to producing high-quality, tasty fish products.

This is not a mere coincidence! Dating back to the 1970s, KONVA SA has successfully established its brands, TRATA and FLOKOS, in the Greek market. Having the richest line of fish products in the market, ranging from sardines, anchovies and tuna, to squid, herring, octopus and more, gives the company another unique advantage.

All KONVA products are produced in the company's own facilities, allowing for absolute quality control throughout the production process. The quality of the products is and has always been the primary target of the company.

Its long history is marked by a series of investments in infrastructure and technological equipment. Such examples are the first robotised line for sardine production; a mechanised production line for tuna salad, calamari and octopus, with a multi-head weigher; and flexibility in packing the end products.

Remarkably, KONVA absorbs 40% of the Greek fishing industry’s annual catch of sardines and anchovies. Due to the temperatures and unique flora of the Aegean Sea, the Greek sardines and anchovies offered by TRATA are of exceptional taste and nutritional value.

Furthermore, since the early 1980s, KONVA has been producing a full range of tuna products, from tuna in water and olive oil, to tuna salads, both Mediterranean and Mexican. Its newest offering is its Smoked Tuna TRATA, which is the only tuna product smoked in a real wood-fired oven, using natural beechwood in a specialised, one-of-a-kind production unit.

Following thorough quality testing, the tuna is cooked in low temperatures to eliminate all PAH (polycyclic aromatic hydrocarbons), and to ensure that the fish is soft and tender without any TVN, histamines or heavy metals.

Smoked Tuna TRATA is free from preservatives, gluten and artificial flavourings. As an ingredient, Smoked Tuna TRATA offers a wide range of options, from a quick snack to elevating gourmet dishes. Its nutritional value is an added healthy bonus, while its smoky aroma adds a new twist to the taste experience for tuna lovers.

© 2017 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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