UK: Spar Revamps Ready Meal Range For Winter
Published on Sep 27 2013 10:31 AM in Private Label
Convenience retailer Spar is launching a revamped chilled ready meal range for winter, featuring both new products and a redesign of 21 existing lines.
The new range will be available from 10 October and will be supported by in-store POS.
New recipes include meals such as Hunter's Chicken and Chicken Wrapped in Bacon, both price-marked at £3.50.
The retailer will also revamp the packaging for the range, with a warm-toned block colour scheme. According to Spar, the new design and colour scheme will fit alongside its own-brand Italian range.
"We know that customers who buy their evening meals spend twice as much in Spar stores, so these new launches offer retailers a great opportunity to boost sales this winter," Spar UK brand director Susan Darbyshire said.
"Ongoing two-for-one promotions and price-marking is used across much of the range and some classic dishes will feature in Spar's national media campaign in November, helping increase consumer awareness and demand," she added.
Spar is to launch a national ad campaign in November, the first time that the retailer has appeared on TV in four years.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney