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Waitrose Announce Chilean Export Deal

Published on May 28 2013 9:57 AM in Private Label

Waitrose Announce Chilean Export Deal

Waitrose have announced a deal that will see them supplying more than 40 products to over 100 Unimarc stores in Chile from July.

The British retailer will be shipping mainly European products to the South American country, such as penne pasta, mayonnaise made with extra virgin olive oil and stuffed olives, as well as breakfast tea and Earl Grey tea. Around half of the items being supplied to Chile under the deal will be from the essential Waitrose range, with the healthy eating Love Life You Count range also represented. The Chilean export deal means that Waitrose now has a presence in 46 countries outside the UK.

David Morton, Waitrose Business to Business Director, said, “South America, in particular Chile, has a growing economy and we were approached by Unimarc to help meet the demand for more cosmopolitan flavours among their customers. The products have all been handpicked and tested by buyers at Unimarc and we’re really looking forward to seeing how they are received by customers,”

“The past year has seen a huge expansion of our presence around the world, and we are always on the look out for potential partners to help grow our global appeal further. Wherever we sell our products overseas, we find that the best-sellers are food and drink associated with Britain such as tea and biscuits," he said.

This week, Waitrose has also launched a range of its sandwiches, snacks and ready meals in the Standard Class buffet cars on all Eurostar services, its first major foray into such a field. This move is also the supermarket’s first significant move into Northern Europe, as part of its ambition to expand its export activities. Waitrose began exporting food products abroad in 1996.

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