Upmarket UK retailer Waitrose & Partners has launched a new range of private-label, gut-friendly soups under the brand 'Love Your Gut'.
The range has been developed by nutritionists, and presently offers two SKUs – carrot, apple and turmeric soup, and multigrain soup.
The first soup blends carrot, apple, coconut milk and cider vinegar with a hint of turmeric.
The multigrain soup combines chickpeas, millet, pearl barley, and lentils in a rich tomato sauce.
Expansion Plans
In March of this year, the retailer also aims to add Kefir drinks to the range.
The drinks will be available in two flavours – mango and passionfruit, and strawberry with a hint of elderflower.
The packaging of both drinks will bear the 'Good Health' logo, the retailer added.
Products in the Love Your Gut range clearly outline the benefits to the digestive system to help shoppers make informed choices.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
