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Waitrose & Partners Pledges To Phase Out Glitter

Published on Dec 17 2018 9:00 AM in Private Label tagged: Waitrose / Christmas / Glitter

Waitrose & Partners Pledges To Phase Out Glitter

UK retailer Waitrose & Partners has announced it is to phase out the use of glitter in its own-label cards, wrap, crackers, tags, flowers and plants by Christmas 2020.

The retailer said that it is planning to replace the largely plastic-derived glitter with a more environmentally-friendly alternative.

This year, it said that three-quarters of the products in these categories are now glitter-free.

Reducing Plastics

“Reducing the impact of plastics on the environment is something our customers care passionately about,” said Tor Harris, Head of CSR, Health & Agriculture for Waitrose & Partners.

“While it’s important to eliminate the use of glitter, we’ll find other ways to make sure our products sparkle at Christmas and throughout the year.”

In 2016, Waitrose cut the use of plastics in its beauty products by switching to biodegradable paper from plastic cotton buds.

It said that it has also brought forward its target to make all its own brand packaging widely recycled, reusable or home compostable from 2025 to 2023.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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