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Wesfarmers Drops Imported Honey Blend From Coles In 'Australia First' Push

Published on Jul 6 2018 11:30 AM in Private Label tagged: Australia / Wesfarmers / coles / Paywall

Wesfarmers Drops Imported Honey Blend From Coles In 'Australia First' Push

Australian supermarket chain Coles will stop selling a brand of honey that is partly sourced from China and Argentina, as it looks to support its 'Australia first' policy while also cutting competition for its cheaper company-owned brand.

The decision highlights the pressure on the owner of Coles, Wesfarmers Ltd., to show it can keep growing profits at the supermarket through a period of shelf price deflation as it prepares to spin off the business as a separate listing.

The move is also part of a battle for market share, faced by Coles and its larger rival Woolworths Group Ltd., amid tough competition from discounters like Germany's Aldi Inc.

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