Wilbur Packing Company will be exhibiting at Italy’s Private Label Show, Marca 2012 in Bologna, Italy on January 18th and 19th (Hall 26, C35a). As a custom packer, Wilbur Packing is unique in its ability to accommodate the specific needs of Italian buyers. The Italian market is important to the business as its customers appreciate the quality, packaging and service that only California prune packers can provide.
Since launching their packing company in 1992, the company have sold a full variety of prune products to Italian customers.These products include everything from 12.5 kg bulk to the bag ‘n box carton and the all fibre canister. In addition to individual retail packs, Wilbur is experienced in helping customers improve their shelf presence with a full array of outer cases that are available. From plain craft outer cases to eight colour self-ready displays, Wilbur Packing Company helps launch on average two new customer brands per month. “Our customers in Italy include both nationwide grocery chains and small regional players,” said the company. By going to Marca later this month, Wilbur Packing Company will be displaying to new and existing customers in Italy, the constantly expanding prune products on offer to the Italian trade. For more information on Wilbur Packing Company, visit www.wilburpacking.com. (10 Jan) © 2012 ESM: European Supermarket Magazine
