Younger Consumers 'Under Index' In UK Convenience Channel, Study Finds
While Generation Z and Millennials are being touted as the next big consumer wave, the average age of the typical convenience store shopper is on the rise in the UK, according to a study by HIM & MCA Insight.
The HIM UK Convenience Report 2019 found that the average age of UK convenience shoppers is now 48, while the share of shoppers using the channel aged 34 or younger has dropped by two percentage points, to 28%.
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