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Żabka Launches Own-Brand Functional Beverage Range S!

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Polish retailer Żabka has announced the launch of a new range of healthy, functional beverages under the brand S!.

The beverage is available in five variants in 110ml bottles made of 100% recycled PET plastic.

Each product in the range is comprised of healthy ingredients and helps in boosting the immunity, the retailer said.

Wojciech Wetula, team leader for innovation development at Żabka Polska, said, “Expanding our range, we always try to understand our clients' needs as well as learn about current nutrition trends.

"Consumers are increasingly eager to reach for functional foods that have a positive effect on their bodies. That is why we have created a completely new own brand, S!”

The Range

One variant in the range, Odporność, is made from apples and freshly pressed ginger juice that boosts immunity.

The Energia variant is a combination of matcha and guarana, while the Witalność variant contains pomegranate, beetroot juice, acerola and acai berries, which improves vitality.

The Relaks variant contains lemon balm and hops that relaxes the body and restores its natural rhythm, the company said.

Lastly, the Metabolizm variant, which includes turmeric and cayenne, supports the digestive system.

Expansion Plans

“Our shots, in five unusual flavours, constitute a unique portion of vitamins that have a favourable impact on the body. In the coming months, we plan to expand the brand with further functional variants,” Wetula stated.

The product is manufactured using HPP technology, which prolongs its effectiveness and freshness.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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