Procter & Gamble: "We Know How To Win" Battle Against Private Label
The chief financial officer of FMCG giant Procter & Gamble, Jon Moeller, has said that be believes the company has the tools necessary to compete strongly in the categories in which it competes with private label brands.
Speaking at the Deutsche Bank dbAccess Global Consumer Conference, Moeller said, "Private label brands have always played a role in our categories, and we anticipate will continue to do so," adding that P&G is focused on delivering "consumer-preferred innovation" in order to offset store brand growth in categories such as Baby Care and Family Care.
Baby Care Challenges
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