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Procter & Gamble: "We Know How To Win" Battle Against Private Label

Published on Jun 18 2018 11:07 AM in A-Brands tagged: Featured Post / Deutsche Bank / P&G / Paywall / Procter & Gample

Procter & Gamble: "We Know How To Win" Battle Against Private Label

The chief financial officer of FMCG giant Procter & Gamble, Jon Moeller, has said that be believes the company has the tools necessary to compete strongly in the categories in which it competes with private label brands.

Speaking at the Deutsche Bank dbAccess Global Consumer Conference, Moeller said, "Private label brands have always played a role in our categories, and we anticipate will continue to do so," adding that P&G is focused on delivering "consumer-preferred innovation" in order to offset store brand growth in categories such as Baby Care and Family Care.

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