Rabobank: Brewer Consolidation Paying Dividends
Published on Dec 20 2010 10:25 AM in Drinks
Research by Rabobank has found that the mergers and acquisitions strategy undertaken by some of the world's biggest brewers over the past few years is paying dividends, to the extent that at the end of 2009, the top ten brewers in Europe accounted for 61 per cent of global beer volume, compared to 38 per cent ten years earlier.
According to Francois Sonneville, Rabobank analyst, “the most striking change is the emergence of a top-four. The combined market share of Ab InBev (Belgian), SABMiller (South African), Heineken (Dutch) and Carslberg (Danish) tripled between 2000 and 2009, and these four brewers almost quadrupled their volumes.”
The report does suggest however, that due to the rising cost of acquisitions, we may see a slowdown in their number in the coming years, however, mergers and acquisitions are now very much part of the drinks industry landscape. (20 Dec)
© 2010 - ESM: European Supermarket Magazine