Spanish salad maker Florette is expecting to close 2016 with sales of €163 million in its home market, an increase of 5% compared to the previous year.
As reported by lavanguardia.com, the company is betting on the launch of new products and formats, a strategy that will continue next year.
The estimated growth, however, would be lower than that achieved in 2015, when Florette increased its sales by over 10%.
Sources at Florette have indicated that they plan to allocate €12 million for investment in 2017, which would represent a record figure for the company.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
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