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Drinks

Record Profits For Innocent In 2012

By square1
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Record Profits For Innocent In 2012

Juice-maker Innocent, which is controlled by Coca-Cola, had a record year last year, with turnover hitting £196.4m, up from £150.8m the year before. Profits rose by almost 200% to £12m.

Innocent has seen significant international growth over the last two years. It now owns subsidiaries in Denmark, Sweden, Austria and France and is the top-selling smoothie brand in Europe.

Last year, UK sales of Innocent branded products in the grocery, convenience and impulse category grew 36.3 per cent to £213.5m in 2012, making it the eighth biggest-selling drinks brand in the region, according to Nielsen Scantrack data.

In a statement accompanying the financials the firm hailed 2012 as its “best year yet”.

“In a challenging and uncertain economic environment, Innocent delivered its largest revenue and profit. Furthermore, we strengthened our robust market position in the UK and Europe, with 1 in 3 UK households buying an Innocent product during 2012.

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Innocent's sponsorship of the London 2012 Olympics and a focus on social media marketing is being cited as a major factor in the success.

In this latest filing, Innocent confirmed Coca-Cola’s intention to buy up all remaining shares in holding company Fresh Trading Limited this year. Innocent, which was launched in 2009, is now a fully-owned subsidiary of Coca-Cola.

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