Advertising With Retail Magazines European Supermarket Magazine understands the needs of today’s retail organizations. Advertising in retail magazines, such as ESM, is a great way to keep current on everything retail. The retail landscape is constantly changing, and thus advertising in retail magazines is important for businesses that want to keep up to date with all the latest trends and innovations going on in the industry – it’s no longer simply enough to stay still. Retail companies need to be one step ahead of the customer; after all, it is they that will ultimately influence what customers choose to buy in the future, and whether they will remain loyal to a particular retail brand. When companies advertise in retail magazines, like ESM, they gain a competitive edge. Events such as Anuga, Alimentaria, PLMA World of Private Label, and others have become must-visit events for industry buyers, in order for them to keep up to date. These events enable buyers to experience the latest trends, but such is the busy atmosphere of such events that many food and drink buyers don’t get to meet as many possible clients as they would like. This is where European Supermarket Magazine comes in. ESM goes to the key buyers from all of Europe’s leading food and drink groups, as well as senior management and top board members. The magazine offers buyers an opportunity to keep up to date with all the goings on in the trade, and find out what consumers want. Given that ESM is pan-European, it also allows supermarket buyers the chance to get a true picture of what is taking place in all of Europe’s key markets. ESM - The European Supermarket Magazine also covers other areas of interest to both buyers and other senior management working in the retail and manufacturing sectors, such as supply chain and logistics management, technology (such as EPoS), packaging and design and environmental best practice. This is on top of interviews with senior executives from across the industry and regular updates on new store developments.