Learn Everything About Own Label European Supermarket Magazine understands the needs of today’s own-label buyers. Own label magazines, such as ESM, offer own-label buyers a great, informative read on the industry. The modern retail landscape is constantly changing, and thus buyers need to keep up to date with all the latest trends and innovations by reading own label magazines – it’s no longer simply enough to stay still. Own-label brand buyers need to be one step ahead of the customer; after all, it is they that will ultimately influence what customers choose to buy in the future, and whether they will remain loyal to a particular product or brand. Own label magazines such as ESM enable them to achieve this. Events such as SIAL, Alimentaria, PLMA World of Private Label, Anuga and others have become must-visit events for buyers, in order for them to keep up to date. Own-label magazines, like ESM, are essential when keeping up to date with these trade shows. These events also enable buyers to experience the latest trends, but such is the busy atmosphere of such events that many industry buyers don’t get to meet as many possible clients as they would like. This is where European Supermarket Magazine comes in. ESM is a unique own-label magazine because it is sent to the key buyers from all of Europe’s leading sector groups, as well as senior management and top board members. The magazine offers supermarket category buyers an opportunity to keep up to date with all the goings on in the trade, and find out what consumers want. Given that ESM is pan-European, it also allows own-label brand buyers the chance to get a true picture of what is taking place in all of Europe’s key markets. ESM - The European Supermarket Magazine also covers other areas of interest to both own-label brand buyers and other senior management working in the retail and manufacturing sectors, such as supply chain and logistics management, technology (such as EPoS), packaging and design and environmental best practice. This is on top of interviews with senior executives from across the industry and regular updates on new store developments.