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Retail

Ahold Delhaize’s Gall & Gall Appoints New Brand President

By Dayeeta Das
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Ahold Delhaize’s Gall & Gall Appoints New Brand President

Ahold Delhaize has announced the appointment of Pieter Saman as the brand president of its wine and liquor retail business Gall & Gall, effective 1 July 2020.

In his new role, Saman will report to Wouter Kolk and succeed Frances Franken, who recently assumed the role of chief digital officer for the company's European and Indonesian units.

Commenting on his appointment, CEO of Ahold Delhaize Europe & Indonesia, Wouter Kolk, said, "Pieter has the ideal background to lead Gall & Gall. His experience in omnichannel, marketing and e-commerce is part of our strategy to provide a full omnichannel experience for all our customers.

“Gall & Gall, like many of our other brands, it has a long history and is a familiar face in the streets of the Netherlands. I look forward to working with Pieter.”

‘An Experienced Professional’

Saman is an experienced professional and currently serves as the CEO of the outdoor retail brand, Bever.

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He joined the company in 2012 and was responsible for marketing, e-commerce and omnichannel management before being appointed as CEO in 2016.

He was instrumental in developing the company’s online channel and successfully repositioning the brand.

As the CEO of the company, he led the transformation of Bever to an outdoor store in the Netherlands.

He was also a member of the board of the AS Adventure Group, the parent company of Bever.

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Saman started his career as a strategy consultant at OC&C Strategy Consultants and was subsequently involved in the creation of several tech startups, Ahold added.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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