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Albert Heijn's Instock To Operate Independently

Published on Jan 18 2019 9:30 AM in Retail tagged: Trending Posts / Albert Heijn / The Netherlands / food waste / Instock

Albert Heijn's Instock To Operate Independently

Dutch retailer Albert Heijn has announced that its food waste prevention initiative - Instock - will now operate as an independent organisation.

Instock commenced operations four and a half years ago, as a pop-up restaurant serving food made from discarded items in Albert Heijn.

Currently, it runs three restaurants, and develops products from unsold food.

As an independent entity, Instock will source residual flows from other organisations.

Motivate Participation

Director of shops and distribution at Albert Heijn, Cees van Vliet, said, "We want to motivate everyone to participate with Instock so that more and more unsold products get a good destination.

"Instock has always inspired us to look at food waste in innovative ways, and they will continue to do so in this new phase".

It will also continue to collaborate with Albert Heijn and accept products from the supermarket chain and its suppliers.

Instock is the brainchild of four Albert Heijn employees, who wanted to address the challenge in an innovative manner. A third of all food produced is lost in the chain, and has a huge impact on our planet, the company said.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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