In an effort to contribute to the improvement of social, environmental and economic conditions in source countries, Aldi Germany has defined and published binding targets for its coffee-purchasing policies. In addition, it has promised to increase its share of private label certified coffee brands.
Government policy aims to see products sustainably sourced, or produced, as a matter of principle. The national goal demands that 50 percent of roasted coffee, or coffee beans sold in Germany should be verified - following guidelines established by 'Global Platform Coffee' - or certified UTZ, Fairtrade, Rainforest Alliance or Organic, by the end of 2020.
Internationally-trading Aldi is part of a coffee-production chain that involves more than 100 million people worldwide. Coffee growing provides a livelihood for around 25 million small farmers in Africa, Asia and Latin America.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
